Cersanit at the ISH Trade Fair 2023
From March 13-17, the largest international trade fair for the sanitation industry, the ISH fair, is taking place in Frankfurt am Main. For bathroom equipment manufacturers, this is a particularly important event, especially since four years have passed since the last stationary edition. This year's event focuses on sustainable development solutions, making it the perfect opportunity to explore the innovations hidden behind the latest design of the presented products.
A total of 2,500 companies from around the world present their proposals at the Frankfurt Trade Fair and Exhibition Center, and there are Polish representatives from the bathroom equipment industry among them. On over 150 square meters, Cersanit brand-showcase their rich product portfolio. The undeniable incentive to visit the stand is the impressive exhibition and the palpable atmosphere of intellectual artistry. As Marcin Nowak, Product & Marketing Communication Director of Cersanit Group, explains, this is due to the incredible dedication of the entire team. "We are very pleased to be a part of such an important event for the industry, which is an excellent opportunity to verify our offerings with the proposals of other exhibitors. Strong competition motivates continuous development, and our collections are an excellent example of this" - emphasises Marcin Nowak.
In the Cersanit exhibition space, we get to know the proposals of the brand, which over the years has become one of the leading manufacturers of ceramic tiles and bathroom equipment in Europe. We pay particular attention to this year's premiere of the conceptual CERSANIT × ZIETA STUDIO bathroom collection, which is the result of collaboration with the incredibly talented designer, Oskar Zieta. The combination of architectural brutalism with minimalist style gives an effect that can't be ignored. The collection strikes with its maximum simplicity, confirming the words that small is just beautiful. Among the novelties, Cersanit also presents an anthracite version of the MODUO furniture and ceramic collection, a series of the LARGA by Cersanit multicoloured, thin-edge countertop washbasins made in the innovative ROCKLITE technology, and the ZEN by Cersanit collection of furniture and ceramics, characteristic in its lightness. There are also best sellers, which we undoubtedly include freestanding bathtubs distinguished by their tasteful design, what even forces you to open the champagne.